Sometimes we have to say No.
Saying No is an important part – a critical part – or our job as engineers and designers. Great products are designed by people who know when to say No and when to say Yes.
Great products do not need feature lists and check boxes. Great products are sold by their users because they love them.
You know what the most difficult thing about this is? You have to choose, and choosing means you have to be brave.
I just love this graph from Kathy Sierra and the article that goes with it (thanks for the inspiration).
"Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!" – Kathy Sierra