Friday, August 11, 2006
The first reason?
Very few people actually understand what engineers do....and most of those that do, are engineers.
At first this caught me a little bit by surprise until I spent a little time thinking about it. I actually thought that more people would have an idea what engineers do (or can do, at least). I suppose that I shouldn't have been surprised - there are lots of reasons why people would have little or no knowledge of engineering. I would say that there are two main reasons, (1) engineers, and (2) the word engineer.
Firstly engineers....well what can I say? Ever been at a party or dinner with an engineer and someone has asked what they do? As soon as the words, "I'm an electronic engineer," roll off their tongue you can feel the fear as people wait in trepidation for some arcane explanation designed to impress a magna cum laude Ph.D graduate. During the explanation everyone's eyes roll back as they wait for the first chance to change the topic.
Put another way - we fail to explain ourselves well
The other problem is the word engineer and its multiplicity of meanings and interpretations. If you go look up the word engineer in the dictionary you'll find a number of meanings from,
engineer: "a person who runs or supervises an engine or an apparatus"
to something that I feel is closer to my definition,
engineer: "a person who uses scientific knowledge to solve practical problems"
As engineers we have not managed to create a clear definition of who we are and what we can do. And what is that really?
Well, one thing - engineers solve problems.
I'll be touching on some solutions to these issues in the future, along with my other marketing struggles - for now, send me some thoughts on this (and other reasons why engineering is not understood) - I'd love to hear them.
Technorati tags : engineers, marketing
Get the latest posts immediately
or enter your email address:
About this blog
About Engineer Simplicity
Engineer Simplicity specialises in the design and development of electronic products.
We are in the middle of an energy crisis and each of us need to make some dramatic changes to ensure that we have electricity, and that the ...
Electronic design automation tools like OrCAD , PADS and Altium Designer are part of an electronic engineer's day–to–day life. We need...
eWaste is a particularly difficult issue to deal with as it contains many different materials and lots of extremely hazardous substances. I...
The advert ends with the line, "The walls between art and engineering exist only in our minds." There are a couple of ways to i...
As engineers we spend a lot of time solving problems. A customer has a problem and it needs to be fixed. The electronic boards you have just...
Load shedding and Eskom have been on the lips of many South Africans over the past few weeks. We have had some of our worst electrical outag...
"As meaningless as changing a CFL may be, the people that change the CFL bulbs get engaged in the discussion – and that's important...
Mercury in compact fluorescent tubes (CFLs) is a health hazard and therefore we should not use CFLs....at least that is the false message b...
Every time information is duplicated there is the possiblity of an error. Let me say that again, every time information is duplicated there ...
I recently bought some apples and spotted an intriguing little logo on the back of the plastic packaging. I look carefully at just about all...
- November (3)
- October (5)
- September (1)
- August (2)
- July (3)
- June (4)
- May (3)
- April (2)
- March (2)
- February (4)
- January (1)